I hope that each one of you is having a wonderful day today, why wouldn't we, right? It's Friday after all. I wanted to take some time to thank all of you who have helped us on our research, who've completed our surveys and sent suggestions via email. We would not continue to do this is it weren't for you. The Sale we posted early last week is still going and we are planning to update the themes as they get sold out. Keep an eye on that, some of your favourite themes might be seen there for only $35. Again, thank you from the bottom of our hearts. Love and light your way. xx Ana

Collection 04


C o l l e c t i o n 0 4 .
I know, I know... It's been the longest time since I've posted. Trust me, I've thought about it every single day. I don't even know how to start typing this or how to make this look interesting to read or find a twist that would inspire you in between all the things that have actually happened lately so I won't even try. All I have to give you is the honest story and this is it.

After years of blogging and jumping out of bed thrilled about my job and life, the start of 2015 was extremely tiring and underwhelming. I've had to deal with a sense that I was living / working in a world where everything looked the same and I started to get less and less excited. Apart from that, seeing people stealing my work, my ideas, my efforts made me feel that much tired, almost as if creating wasn't worth my time 'cause in the end someone else would copy it and put their own label on a product made originally with my sweat and tears. Enough said, right? Things were not going well.

Even though all this was happening around me and inside my head, I happened to be the type of person that keeps a sense of positivity in everything. I trust that if I've done things that have never been done before, that if in the past I've had the ability to surprise myself and feel proud about what I've created I can do it again. That's the way I'm walking now and where I'm headed. This, which I hope to be a great change has started in the smallest way. Yesterday, I launched a sale on the shop, with one goal on mind. To serve and encourage all types of Bloggers from all types of backgrounds. That is the first step, I've given it, I have a faint idea of what the future is so I'll continue striving.

New adventures, here I come!
1 . 2 . 3 . 4 . 5 . 6 .

Cofoco Italy by Norm Architects


Cofoco Italy by Norm Architects
Whenever I make reference to Norm Architects I'm wide aware that Minimalists like myself might have blogged the s-word out of it, though this I cannot let pass by. With Cofoco’s new restaurant concept “Italy” Norm Architects explored the balance between the unknown and the familiar. Creating an atmosphere that is Italian, but seen from a Scandinavian mindset. Perfectly done, as everything touched by Norm.

Summer Menu


The Perfect Summer Menu
Bo Bedre has been one of my favorite websites for a long while and now I can whole-heatedly say I've become obsessed with it. Their food posts are incredibly inviting and having tested a few of their recipes I can truly say they more than do the trick. Their Festive Menu and scrumptious Men's Dinner are on the top of my list. I'm a girl that loves her pork rinds and choose beer over wine any time. Have a look at their site and get in the kitchen now... Or later.

Photography: Anders Schønemann



This morning I'm admiring the wonderful job Fabio Ongarato did for Mecca. Renowned Australian cosmetic retailer Mecca Cosmetica’s Signature Line is the culmination of over 20 years of beauty retailing experience. The Mecca Signature Line range required a new identity and packaging that defined the qualities of the product, conveyed confidence, and added value to the consumer experience. We developed the simple yet bold concept of Mecca’s ‘Living Lab of Beauty’. A spiralling poetic typeface formed a unique graphic identity that gave voice to Mecca’s expertise. The result elevated the product whilst conveying a sense of understated luxury.

Florist Chair


Florist Chair
This amazing chair has been exclusively designed for Blacktail Florist restaurant (and its sister lounge, Kanaka) in Gastown, Vancouver, Canada by Kauf and Brown. Knauf and Brown have an unnatural obsession with studying the spaces and objects that surround life. Both partners bring strong aesthetic experience from image-based practices, Calen coming from a graphic design background, and Conrad working in photography. They place a huge importance on knowing how to balance practicality with beauty, and when to prioritize one over the other. For the duo, the relationship between function and form is complex and ever changing.

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