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Chin Chin
Chin Chin is a restaurant serving no-frills, quality Asian cuisine in a dynamic and fast paced environment. The brand was created by Projects of Imagination. The graphic identity reflects the tongue-in-cheek, youthful pop-culture attitude and POI developed multiple communication touch-points, from the ever changing rock-poster wall to the 'Adults Only' wine list, to the neon signage throughout. POI also recently developed the graphic system for Chin Chin's sultry basement bar, 'Go Go'.

I love the clever approach to this brand and how open Chin Chin was to making these changes which have surely made them stand out from the rest.

Chin Chin! (in English not in Japanese).

8 comments:

  1. Hehe! Diana I love this concept! And you know what? In my country we say Chin-chin! when we toast! Chin-chin!!! (hip!)

    Big hugs!

    Inés
    SimplyClassyMe.blogspot.com

    ReplyDelete
    Replies
    1. We do too! haha! except in Japanese it means a completely different thing.

      Delete
  2. Love the clean graphics they have chosen.

    ReplyDelete
  3. Amazing!!!

    http://estilohedonico.blogspot.pt/

    xoxo

    ReplyDelete

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