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Cultural Appropriation
The project above is the result of the collaboration between Product Designer, Ema Gerovac and Filip Pomykalo both from Croatia. The intention was to explore the positive sides of boredom parting from a few basic questions like, is boredom making the viewer more creative?. They also delve into how cultural appropriation be used in branding as a positive communication tool between cultures and clearly, they do all of this in a creative, genius way. From the use of the typography to the styling, the result is absolute perfection.

Photography: Nikola Zelmanović

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