GlossierIf you have been living in this planet, then you must already know about the genius that is Glossier. Glossier started back in 2010 with the blog intothegloss.com - Founded by beauty Editors who were not afraid of trying close to anything to make the best reviews and now the best products. I find Glossier to be game-changing. It's real brand for real girls, easy to wear, 3 steps and focused on making us the priority and not the product itself. That's what caught my eye about their choice of packaging and their stunning website. It is fun, it is fresh and most importantly it's relatable.