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Mindfulness In The Creative Process
Before throwing myself into my creative career and purpose, I had more than my fair share of atrocious jobs the kind of jobs that made me feel like curling up on the floor in a fetal position and waiting the month out for my paycheck.

There was the one where I was a call center sales and customer service representative... then there was the personal assistant one — to a mingy bully of a high school principal who we affectionately named Mrs. Hitler... an interpreter for medical brigades in Costa Rica... and the list goes on. I shudder to think how my life would have turned out had I not discovered something that I was deeply passionate about.

Considering a creative career wasn't something that even seemed possible. The world tends to see designers as a new breed of hipster who grow their beards, wear oversized glasses and drink coffee out of mason jars — and I just didn't come close to that or any other preconceived notion.

Once I stopped everything I was doing and dedicated myself to doing nothing except tinkering around with new ideas, I realized that creativity itself was the antidote to my mental inflexibility. So, as scarcely creative as any previous jobs were, once I had dipped my toes into this venture that was Design, I was astonished at how little things I had picked up from my past kept cropping up and were rather quite useful, mind you. Now I was creating my own product and caring for my own customers.

No matter how many lousy jobs or ups and downs you've personally experienced up to this point, just know that coming to terms with and giving yourself to those things that you're truly passionate about, is the best decision that you'll ever make and that this is just one of the things that you're good at. Whatever you decide to do now or in the future for your well-being, you'll be able to pull through because you'll already have embodied and experienced the courage you need.


Creativity

The thought of the term creativity often feels bigger than us and that's probably because it transcends our own beliefs about ourselves. I believe it to be an ability not exclusive to just a select few of us. All of us are responsible for acknowledging creativity within ourselves and grabbing the bull by the horns.

Creativity is not a manifestation of only those who make beautiful things with their hands or come up with ideas that change the world. Anything that you create or transmit in an original way — tangible or intangible — and which provokes a positive response, is creativity at its best.

To tap into your own creativity, you're going to need to strip away the preconceived notion that creativity is only related to art.

Each of us is born to follow our own unique breadcrumb trail of ideas — be it in the area art, mathematics or science. It is when we become aware of our own special abilities, that we are able to contribute. Then we begin to walk in the confidence that we are finally doing what really defines us.

You decide to be creative by making a conscious decision to dive into your passions in a very self-indulgent way — where you look to satisfy your own needs and your own curiosity first. Saving the world? Maybe you will. But that will only be consequential and will have to wait a tad.


Creatives

We all have a genius living inside of us but as we grow older, we start trying to slot into patterns that already exist, instead of scratching our itch to be who we naturally are. Before long we resign ourselves to there only being a few, limited ways to achieve the results we want and that is what ultimately gives rise to a creative disconnect. When I think of creative souls, I think of people who understand that creativity inhabits them — in bucketloads that innate power within them that makes their deepest desires tangible. Your soul is willing to turn off the "impossible" as long as your mind lets it.

Henri Matisse said, “Creativity takes courage.” — and you can see the truth of it in people who understand that beauty has a million different faces.

People who live their creative passions live in the uncertainty of the outcome of what they create — and they're fulfilled by the mere act of producing something despite that uncertainty.

It's simply impossible for you and I to look in the mirror and tell ourselves that we are not creative when we've already set our minds on something that's wildly as creative as blogging is. I'm glad we agree.

That said, feeding the creative you doesn't assure that failure is never on the table. Rather it assures you that if failure does ever come knocking, you will be able to pick yourself right back up and try again — because that thing you are trying to unleash is much bigger and more powerful than any obstacle — within and without.


Process

Whatever we set our sights on, we get bombarded with ideas that are sometimes brilliant and sometimes not so brilliant.

Everyone and I mean everyone that's in the business of creating their own online editorials, has this type of artistic streak — and more often than not, channeling it all is an uphill battle.

There's no secret formula to unleashing ideas in your life. There's no one-process- fits-all method —it takes knowing what our end goal is and focusing on that to make the right decisions.

What often fails us is not creativity or inspiration it's our fixation on the things that we are pouring our time into. We need to examine our motivations before we decide to create and to ask ourselves:

Am I really doing what I deeply want to be doing?

If you answer is "yes", ideas will have your back and they will grow in you as something intelligent, dynamic and interactive. Where there's passion there's inspiration and where there's inspiration, you find a way.

The windfall of accepting that creativity is a part of us is a steady flow of ideas that can truly be of service to us. While your process is unique, the following stages are essential in every Creative's life:

Preparation — This is the first phase — and it focuses on sharpening your skills so that you can warm to those ideas: Creating a monthly mood board, for example, can help keep you in the flow for the next step.

Incubation — Gives your ideas time to sink in. In this stage, your conscious and subconscious
minds converge, making true connections that allow you to rest on your thoughts without letting them overwhelm you or clutter any area of your life.

Illumination — This is your "Aha!" moment — when a concrete idea hits you and you are able to discern the essence and worth of it. At this point you write down 3 key benefits of your general idea.

Implementation — It's time to put your idea out there. This when a product is shaped, a post is written, a marketing idea comes to fruition fill in the blank.

Eventually creativity works with us as opposed to "for" us when we focus on things that truly motivate us and when we come to understand that perfection is the killer of progress.

Embracing those recurring moments where ideas are born is something that can help you build a better relationship with your process. It helps you to be better prepared and to rest on something — instead of feeling the urge to poke at it endlessly — which makes for a more mindful outcome.

My personal advice is that you live your life fully, and manifest your creativity by making sure that your focus is on things that move you... that you satisfy your curiosity and never stop working with your own set of skills and beliefs. Do not give up when you feel like you've hit a brick wall. Those obstacles are there to shape us, not to have us throw in the towel.

Whatever you do, don't ever tether your creativity to praise — or the lack thereof. If you even subconsciously make it dependent on that, you will continuously sell yourself short. There's no hollower place to be than having your happiness lie at the whim of others.

If what worries you the most is to either meet everyone's expectations (or to avoid criticism), maybe you need to realize that most people are so caught up in their own love affair with perfection to notice your "unforgivable" imperfections, that what you think are mammoth-size mistakes are really tiny specs of dust falling through cracks without anybody noticing them.

So... be kind to yourself when it comes to judging your own work — and instead of resisting, open yourself up to other people judging it, otherwise you will never find the courage to put it out into the world, to be who you want to be and do what you want to do. And for God's sake! Be inevitably, unashamedly and humanly imperfect.

Let your work flow and develop your style organically. Have the Universe know that you are up to the challenge.

From my book 30 Days To Minimal Blogging — Chapter 10: "Creativity".


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Mindfulness In The Creative Process



How To Upgrade Your Blog's Image
Last week I launched 2 surveys via social media asking followers to tell me:

1. What stops them from hiring a Designer to brand and design their blog for them.
2. What they thought the fair price was for a well-designed blog.

In conclusion, the surveys showed that the biggest problems were budget and vision. I completely understand where people are coming from. The reality is that custom designed blogs are becoming unnecessarily expensive and I continue to believe that’s due to the demand. As unfair as this may seem, I find it extremely exciting to see that in this social media age, blogs are still being created and developed into unbelievably profitable businesses.

Let’s be realistic now — not everyone has the time, the vision nor the money to pay four figures for a custom designed blog... and nor should anyone who simply doesn’t want to make such an investment. Now, this is no reason to throw in the towel. A strong blog, friends, is a lot more than that.

For those who are not in the position where a custom design is a necessity (or even if you’ve already had your blog designed), there are a few things you can do to better the general look of your blog without spending a penny.

1. Vision
Understanding the purpose of your blog will help you deliver quality content and build an image for yourself that people will be able to recognize and trust through and through. Vision is what takes you from wanting something to working for it — and this is in fact something I go through one-on-one with my clients when I do coaching.

So ask yourself:

What do you want to achieve with your blog?
How do you want to be perceived?
What’s the main adjective that describes your blog?

Knowing that will establish you and reassure you in every decision you make and it will allow you to take your blog from where it is now to where you want it to be. So take your time and ponder on this. Commit to one idea and turn off all the noise telling you what to do. You already know what you have to offer, so don’t diminish that by ignoring your own vision.

2. Audience
Once you have vision, you need to know who you’re delivering content to. If you are yet to discover who your audience is, let me tell you, you’ve been missing out. Not having a clear understanding of this is exactly like making a dress for someone without having seen that person or asked for their measurements.

Instead of shooting blanks, get to know who the people are who read you. I use all kinds of methods to do this: I look at social media, use analytics, launch a yearly survey and check for comments or emails from the people who read me — so I know my readers are:

Mostly women between the ages of 18-37 who are currently making the switch to living a simpler and more mindful life through minimalism. 87% are Bloggers and the rest are planning to becoming one.

What do you do with this information? You make the most of it by being of service to your readers, who in the end are the most important part of the foundation of a successful blog.

3. Consistency
Most blogs I see fail in practicing this one thing. We often want to do everything instead of understanding and making the most of our limitations. I’ve seen hundreds of beautifully designed blogs that butcher their image by not upholding consistency in 3 main areas:

V I S U A L
Your blog needs to be consistent visually no matter what. If you are trying to do it all, you will confuse your visitors and soon lose them because you’ll be sending them too many random messages. Here are the 3 main areas that need to make sense to better your image:

Fonts: Use 2-3 fonts for your blog only. This improves the quality of your visual brand and it makes things look seamless so you are not distracting your readers with a million different looks. Use fonts that compliment one another — not just random ones you like. To aid you in this you can use the web to search for free web-font combinations.

Colors: Choose 2-4 colors within a palette that compliments your brand and your vision. Most platforms allow you to change these easily. Use online applications like Colour Lovers to grab the HEX codes for each color and pick them strategically to use on your blog. For example: You want your links to be a different color than the text for easier access — so make them pop.

Images: The images you use for your blog are a focal point — and the better the quality, the better your brand looks and the more chances you'll have to get attention from other Bloggers and potential clients. When choosing the images for a post, see to it that they have the same feeling as your brand and if they compliment the overall look, please, always — and I mean always: Make your photos line up with the blog post's width. This makes your blog look that much more cohesive and professional.

C O N T E N T
Your voice should be the same in every post you write and I’d advise you to write exactly the same way you speak to others. Personalizing this area of your writing process is key. People build an online relationship with you and they can recognize when you are trying too hard or not at all. Be mindful of the way you write and how much your write. We live in an information-polluted time, so people are becoming more mindful of the things that they dedicate their time to — so only things that are beneficial, honest and entertaining make it to their list.

S C H E D U L E
This is something we all struggle with at some point and I’m no one to say slips never happen, specially if you’re going through a hard time in your life or career... but it is possible to uphold a certain consistent posting schedule if you are realistic and make everything work for you instead of biting off more than you can chew. Ideally I’d like to post every day on the blog and commit to launching posts every morning between 8:00-10am — but as we all know, the process from ideation to completion is complicated. At this point in time in my life, I’ve realistically been holding myself accountable to a schedule I can manage. That’s 3 times per week — Monday, Wednesday and Friday, 8:00-2:00pm. If you commit to a schedule you can follow, you will be creating and meeting your readers' expectations with very targeted (and smart) effort.

In a nutshell, your blog’s image is far more than just pretty graphics and catchy phrases. It’s the overall journey that you take your reader on and how you keep their attention. Committing to simple steps will take you a long way and show you the value of consistency and focused work, so that when you’re ready to have your blog designed, you'll find yourself working with it and not for it.

Feel free to learn more about my book, 30 Days To Minimal Blogging and purchase it today. Your download will start automatically after checkout and you can jump into it as soon as you receive it.

Photography: Marazzi with thanks.

How To Upgrade Your Blog's Image



Why Your Blogging Efforts Are Not Paying Off
The Blogging world — what a mystery, am I right? One day we seem to be riding an endless wave of opportunities and the next one we feel like we’ve hit a sand bar face first. This, believe or not, is a common sentiment among all bloggers, myself included.

It’s no surprise that as our achievements ebb and flow, so does our passion and emotions about this career... and it’s a given that at some point we will all fall into a state of complete disinterest or anxiety about what the future has in store for us.

The thing is, we get used to the feeling of sending things off to the virtual world and having an immediate reaction from people — we send off a picture on Instagram and like counts start rising, giving us a feeling of accomplishment. 

Because of how automatic everything is nowadays, we forget how personal something like blogging is. Very unlike social media channels, blogging requires three things of you in order to get that feeling of satisfaction:

1. That you have an unwavering mission
2. That you know who you are in this story
3. That you have a strategy to get you to where you want to be

In my e-book, 30 Days To Minimal Blogging, I explain how essential mindfulness is in creating the blog of our dreams. That sense of awareness is what makes the difference in our lives day in and day out. It’s was solidifies that feeling of achievement even on days when nothing seems to be happening for us in this blogging career. Why? Because we know why we are doing this, who we want to be and how we will achieve it. There’s no undue fear... and that is a beautiful thing.

I’ve personally learned a lot in my years of blogging. I’ve learned about quality. I've learned that follower counts say nothing, that value is hidden in things that touch every chord in our lives and hearts — and above all, I’ve learned the value of focusing my efforts and mapping my steps, so that I can not only give of my best, but I can also do so without fear, anxiety and uncertainty.


“Although life and business are unpredictable, we need to set up a strategy (or safety net) to fall back on so we can continue to put one foot in front of the other without exhausting all of our resources and creating an antagonistic relationship with our work.

Real entrepreneurs do not simply turn over every stone until they run out of options. They follow a blueprint and are systematic about what they do, so they can see what gives them result when. That's clever not only in the business sense, but also in the sense of providing value to your clients. My technique of poking at things and investing an excruciating amount of time, money and energy only paid off insofar as qualifying me to write a dissertation on “How to Try Anything and Everything — and Still Hit A Brick Wall”. Now I can sit here and tell you... that's not going to work for you. 

I blame my lack of an immediate and appropriate response to the workaholic-glorified days we live in. Everything tells us to do more — which makes us feel lazy or guilty, because we think that productivity should always translate into money, lack ... ...of sleep or both. Thankfully, that is untrue — and we can still look at our future with the expectation of being successful and having something that more than resembles a life.”


Excerpted from 30 Days To Minimal Blogging — Chapter “Strategy” Page 252


If you feel like things have not been working out for you the way you wanted, it's important to understand that you haven't completely and utterly wasted your time...  you’ve actually gained more than you can imagine — and it can all pay off sooner rather than later. Right now, you can choose to throw in the towel... or you can do something unexpected and take a new approach to the blog you love so much.

This is not about visualizing, it’s not about expecting returns by doing nothing — it’s about knowing what you’re doing in a state of full awareness and feeling every day that you are doing what you love, because you will be doing exactly that.

Who of you feel like your efforts have not been paying off? Say “Me” in the comment section if you identify.

Feel free to learn more about my book, 30 Days To Minimal Blogging and purchase it today. Your download will start automatically after checkout and you can jump into it as soon as you receive it.

Photography: Kristina Krogh with thanks.

Why Your Blogging Efforts Are Not Paying Off



How Minimalism will Improve Your Blog
If you are a Blog Milk reader or client, chances are you are part of the growing percent of the world’s population who has an interest in Minimalism. Though Minimalism is not new, it’s been highly popularized these days by a wave of brilliantly detailed designed products - from physical products to virtual goods, minimalism is all around us.

In my journey with Minimalism I’ve understood several key things - The most important one being that Minimalism is not the lack of something but a focus on the things that are of utmost importance.

As a Designer, one of my biggest concerns when creating items for Blog Milk is to be able to add value to every section of a blog or website. It’s not just about having less but about having a reason behind everything that will exist on your blog. The more emphasis those elements have, the more and better results you get - this is not to say that visuals are everything, they’re not... but they’re definitely the first thing that attracts a visitor.

There’s a misconception that Minimalism deprives us of emotion, of color, femininity or warmth - this is far from the truth: Minimalism can also be all of that. It’s the interconnection of things which you display what gives you (1) the readers, (2) the clicks, (3) the followers and (4) eventually the great relationships that we’re able to create through Blogging.

In the years that I’ve grown in this Minimalism world and challenged myself to create better themes with each collection, I’ve realized that people who dip their toes into the Minimalism world won’t look back any time soon. The effect that Minimalism has in someone’s life is far more beneficial than anything that we can ever accumulate - as it has an inherent way of allowing us to do more and achieve more while doing and having less.

Whether you have a Blog Milk theme or not here are 3 steps you can take in order to achieve focus in your Blogging career:

Visual Focus

Allow more negative space in your visuals. The spacing between each element, image or text can create a perfect experience for the reader so they can easily drive their focus to x object and truly submerge themselves in it. Negative space simple refers to the space that it's unused. The more breathing space you give your images and text, the better the experience for the visitor.

Content Focus

Mean what you say. Always make sure that you’re giving the readers valuable information or entertaining content without adding to the already noisy world of information we live in. Draw a simple template for your posts by simply answering questions about any given topic. e.g. If I talk about a new shop or brand, I'd ask myself basic but purpose-driven questions like:


Who? created or established the brand
Where? is it located
What? do they create
Why? do I think it has value

Process Focus

Always, and I mean always: Plan ahead. Think about what your next week will look like at the beginning of Friday and settle on x amount of posts to publish. Commit to those without stressing about how much more you could be doing if you had to sacrifice more time. This guarantees that those x amount of posts that will go live are going to be of quality and value to your readers.

This is just one of the topics that I’ll be diving deeper into in my book it's something that's easy to do and increases our ability to produce and impact your readers in a very positive way. This content is also part of what I share via newsletter every Wednesday. If you haven't signed up yet, you are missing out. I hope to see you there next Wednesday for a special edition.

As always, let me know your thoughts on this.

Graphic: Ana Degenaar
Photograhy: Chris Tonnesen
Styling:Per Olav Sølvberg

How Minimalism Will Improve Your Blog



How To Curate Better Blog Content
Much like magazine editors, Bloggers have to be on top of our game and know about current events and trends that are in sync with our style and vision but as important as that is, curating content is not only about that. The process of content curation is all about caring for those things that you are deciding to showcase on your blog, in fact, the Latin meaning for the word Curae is: Care.

Here are 5 tips to take better care when you curate:

Be Yourself
It is key that you understand what your style is in this story. That will automatically discard a million subjects and ideas that will not resonate with your readers and yourself. Being yourself is also important because that is the only way that you will be able to back up and defend what you post. Beauty is definitely in the eye of the beholder and people might not agree with your opinion sometimes. Make sure everything you share reflects you.


Be Current
Among all the beautiful things that are out in this virtual world, there are many that are lovely... but outdated. People, myself included, get excited about current things. It's part of our nature. Make sure you are current so people can relate to your content.


Be Fearless
I used to be very worried about stepping on people's toes. Saying the wrong thing or posting something that someone would find offensive worried me to no-end (let's say a nipple shot) to the point of keeping me up at night. Truth is just as in large online publications, each article is a representation of trends, art and personal likes. Depriving yourself from posting something that is not damaging, racist and offensive, but simply different, is a huge disservice. There a millions of Bloggers out there now. All of whom are trying to be original. The best road to take is that of being yourself and going with your gut.


Be Picky
If I could count the many things I've liked and loved over the past years, that I've ended up not sharing on my blog, there would be enough to put even the most obsessive Instagrammer to shame. Yes, there are many things I'm passionate about - but are not part of my editorial because either the story behind it or the images made for that specific project or product do not grab me as much as the idea itself. Being picky is a must. It's one more way to make sure you can stand behind what you post about and make sure you are open and loyal to your readers. 


Be Passionate
Love what you post about and be curious enough to want to know more about them. For me, there's no worse thing than trying to be enthusiastic about something I don't fully love. Lack of passion is evident to those who visit you daily. Make sure you give them your own point of view and connect them to those things you love.

You don't have to be an Artist to be able to curate. We all see beauty in our own way and that's our power. Do not compare your abilities to anyone else. Put blinders on those blogs that you so fiercely admire and start creating a story of your own, your opinions and passions matter and they bring something new to the blogging world.

Photography: Auréien Brion and Ikea

How To Curate Better Content



Basic Food Photography Advice For Bloggers
If you love food and want to share your recipes with your readers you might think that the only way is to buy an expensive SLR camera - Truth is, any camera makes the cut if used properly. Food Photography goes beyond equipment, you need just the right balance of styling, lighting and enthusiasm.

Herewith my secret potion:

Use Optical Zoom
Your point and shoot camera should have great optical zoom features. The optical zoom will allow you to frame your food well and it will produce a higher quality food image. Most affordable cameras come with a 10.1 digital zoom. Now, you have to pay attention. When you zoom in you will see a line dividing the levels of zoom between optical and digital. Learn more about the two here.

Use a Tripod
A point and shoot camera is usually slow and not matter how steady your hands are when taking a picture your hands will always shake. A tripod offers the steadiness you need, it makes your photos sharp and all the edges clear.

Use Natural Light
People will say, whenever possible use natural light... I say with a point and shoot. Always, use natural light. Use the natural lighting as a way to compliment the look of your food. Do not take the photograph if you are directly in front of the sunlight. You always want the natural light to be at the backside of your food. Another great tip when using natural light. Shoot between 8:00am and 10:00am just before the sun is shinning at its best.

Dim that light !
Use a white sheet or see-through curtain to dim the harshness of the light and give your photos a better perspective without adding shadows. When the light comes from an artificial source or the natural light is too harsh your food can look overly greasy and unappealing.

Style
One of the best tips I've learned is to learn to style the scene. Try using more than one prop, different color plates or interesting tools but keep the focus on the food.

Make it look delicious
Always clean up the edges of the plates, keep vegetables colorful and crisp and (as per my experience). Set up and then cook. I am big on rustic cooking and rustic-looking food photography. Don't over-do the embellishments, fake grill marks and plastic cheese are not an option.

Take your time
You should shoot from every angle and trying different focus points. That's why you should style and then shoot. I use programs and equipment that allows me to transfer the images to my screen and review them at a big scale I then take more photos of the angles that look the best but if you don't have that option, always take lots of photos.

When processing your photos
Don't over-do the effects, try to keep it as clean and you can and try not to use any of the default camera effects like "antique" "sunrise" or else. Use normal settings and optical zoom only.

Practice
Just like you would with any other hobby or art form. It takes practice to master good photos, specially with a point and shoot camera because it's tricky. Take a lot of photos and be patient

Photographs property of Line Klein

Basic Food Photography Advice For Bloggers



Overcome Lack Of Inspiration More Effectively
I've been working incredibly long hours lately and my blog has taken the back seat for a while. Between the new shop and trying to keep up with making themes to sell my free time has gone considerably down. Three nights ago I broke my bed time record. I went to bed at six in the am and woke up at 8:00am that same morning, can you believe it? - After 2 hours of sleep I just couldn't get myself to figure something to blog about. Don't get me wrong. I'm not complaining. This has been a wonderful, precious and indulging time but inspiration has not necessarily been an item on my list these days. After finally uploading everything up last night I realized how little things make me feel comfortable and inspired and I wanted to share them with you:

00 The Live Then Blog approach is the hardest to achieve yet the most efficient one. I find it hard sometimes to get myself out of the house. I tend to put my commitments first and I often realize there's no blogging without a life. Going out, speaking to people, reading, everything around us is a source of inspiration.

01 Use your your every day resources as a source of inspiration. Since I haven't gotten much downtime that little breaks that I've given myself have been filled with sticking myself in images, creative videos online and reading my client's posts.

02 Take time out to do something you love. Work with your hands and you will most definitely jump-start the creative vibe. Whether that's a delicious meal or something material for you or someone you love, spending time creating something will most likely get all your creative juices going.

The true secret in all this is to learn when to step away. Inspiration is not something you fight to get, it will come to you at the weirdest and some times inconvenient times if you let is flow.

Photography: Sara Medina Lind

Overcome Lack Of Inspiration

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